Comparison marketing solutions before and after my services

Innovative marketing solutions backed by data to drive real results.

Bil-Jac’s Redesign

For over 75 years Bil-Jac has had A passion to See Dogs Thrive. Though was that passion reflected consistently across the brand? Below is a sample of the campaign for Bil-Jac’s packaging redesign.

Packaging redesign for Bil-Jac dog treats featuring a golden retriever holding a bone-shaped treat and display of various dog treat packages at the bottom.
Comparison of old and new Bil-Jac dog treat packaging featuring dog images and product descriptions.
Two packages of Bil-Jac Grain Free Soft Training Treats for Dogs, with the older package on the left and the new package on the right, showing detailed product information and nutritional analysis.
Dog treat packaging featuring PBananas peanut butter and banana flavor treats for training dogs, with a black and white dog on the right side. The label highlights natural peanut butter and banana flavor, slow-cooked nutrients, no fillers, soy, or added fat, and indicates possible color change in the treats. The packaging has blue, yellow, and white colors with brand BilJac at the top.
Secondary Research with bullet points discussing consumer interests in pet products, Nielsen sales data, and packaging importance, and includes two small charts at the bottom with data about pet and human product preferences.
Primary Research Focus Group with demographic details about 7 participants, including their age, income, marital status, parental status, and education, along with an image of multiple hands stacked together.
Slide presenting social media ads for Bil-Jac dog treats, highlighting Facebook and Instagram ads, with a new look for the product packaging featuring a dog and treats, and a QR code for an offer.
Email from Bil-Jac announcing new packaging for dog treat products, featuring images of the old and new packaging with promotional information and discount code.
A timeline chart with two columns detailing steps four months before and three months before a packaging redesign launch, including keywords for each phase. The chart features a yellow paw print graphic at the top right corner and an image of two puppies sitting on grass at the bottom right corner.

Cafe Arnone Identity Crisis

Imagine you are entering multiple markets to expand your reach though you are not seeing the results. Below is a data driven approach using Keyhole to transform this brand’s 100-year legacy.

Sign for Café Arnone Italian Coffee Bar with a beige background, orange accent, coffee beans, and coffee plant illustrations.
A spread of coffee cups with latte art held by hands, with a torn paper effect revealing a table of contents for a presentation or report on social media and marketing strategies, with coffee beans and leaves decorative illustrations.
Person pouring milk into a cup at a coffee shop, with an orange background and illustrated coffee beans and leaves, presenting information about monitoring strategies including tools and trackers.
An infographic with an orange background and coffee-related illustrations. It shows a pie chart indicating 70% female and 30% male audience engagement with coffee-related posts. The text explains that 70% of the audience engaging with coffee tagged posts are female, with an example of moms picking up kids from school in the morning.
Pie chart showing social media platform distribution for coffee related posts, with Instagram at 48%, TikTok at 17%, Facebook and Twitter both at 10%, Blogs at 9%, News at 5%, and YouTube and Forums at 0%. Surrounding illustrations of coffee beans and leaves on an orange background, with text highlighting Instagram as the most popular platform, followed by TikTok.
Image showing a graphic design titled 'Keyhole Trackers' with four sections, each displaying a different mockup of a search filter for social media posts, with an orange background and decorative leaves in the upper left corner.
A digital graphic featuring the Akron Beacon Journal's March Madness-style pizza bracket and social media engagement stats, with illustrations of coffee beans, coffee leaves, and the words "Keyhole Findings" on an orange background.
Slide presentation showing social media audit for Instagram of Cafe Arnone, highlighting food pictures, business collaborations, pop-up events, news segments, with engagement statistics, and a screenshot of the cafe's Instagram profile.
Facebook post from Cafe Arnone featuring pizza, dessert, coffee, and wine.

Quanex Retention Strategy

Quanex is a global manufacturing company that desired a 360-marketing approach across multiple platforms with a focus on recruitment and retention. Another focus was improving its B2B strategies. Since this campaign was launched Quanex has improved its website and social media with many of these ideas! Below is a sample of the recruitment and retention strategy.

World map outline with the word "Quanex" in green, tagline "A Part of Something Bigger," backdrop of a group of people.
Employee feedback form with questions about leadership, communication, workplace culture, and support. Includes a group of workers in a warehouse setting.
Screenshot of a LinkedIn poll asking about preferred work location, with options: 100% Office, 70% Office and 30% Remote, 30% Office and 70% Remote, and 100% Remote. On the left, a green graphic with white text states "INTERACTIVE CONTENT" and a poll description about shifts in work location preferences, encouraging engagement.
Slide from a presentation about a referral program for Quanex showing a group of smiling employees, with some wearing green shirts with slogans, and a separate photo of a young employee in a workshop, with text about creating a referral program, employee recruiting, and hiring benefits.
Referrals flyers in English, Hindi, and Spanish with green bold titles, colorful illustrations of a smartphone with people and a megaphone, and contact information including a phone number.
Slide titled 'Training Programs and Mentorship' with bullet points about manufacturing roles, alongside images of window frames, resistance bands, hardware, and spools of wire.
Bar graph titled 'Budget' showing expenditures in different categories including Interactive Content Polls, Employee Feedback Forms, Testimonials, Multilingual Ads, Training/Mentorship Program, and Radio, with the highest budget allocated to the Training/Mentorship Program.

Totally Baked Pizza Expansion

Totally Baked Pizza (TBP) is a hippie themed pizza shop that was constantly frustrated with their marketing. TBP wanted ways to grow their customer segments by atleast 20% while still being authentic to the brand. Below is a sample of the strategy.

Pizza with various toppings on a wooden surface, pizza cutter, garlic cloves, and a pepsi logo with the text 'Totally Baked Pizza'.
A presentation slide titled 'Objectives' with four bullet points detailing goals like increasing brand awareness, participating in events, boosting social media followers, and hiring staff.
A woman with braided hair wearing a yellow floral outfit, smiling and dancing outdoors with a blue sky background, with an orange section featuring the text 'Brand Campaign' on the left side.
A collage of nine images including promotional graphics, pizzas, a baked dish, a flower arrangement, and a snack pack promotion poster.
Promotional flyer for TBP Promotions in September 2024, featuring various pizza discounts, lunch specials, and weekly deals including Wing It Wednesdays, Thursday Sesh meal deal, and Sunday Fundays. Also includes ideas for student club promotions and hero bites for first responders.
An outdoor event at sunset with a large crowd gathered in an urban park, with high-rise buildings in the background and a stage on the left side of the image.
Collage of various posters including concert and music posters with psychedelic, abstract, and artistic designs, some in vibrant colors and others in black and white. Also features graffiti-covered walls with flyers pasted on them.
Collage of nine photos: person holding a stuffed dog, sports event poster, group of friends at a party, Akron community voting sign with a pizza logo, football players on the field, baked ziti dish, cannoli desserts, people at a party, pizza box with lettering 'What's in the box?', cartoon pizza slice character with sunglasses and arms raised.

Akron Triathlon Club Brand Awareness

The Akron Triathlon Club desired a way to increase membership by 10 new members. The current marketing strategies they were using was outdated. That is where the #TriTogether campaign was born. Below is a sample of the campaign.

Blue-themed graphic with mountain background, four light blue dots, and the hashtag '#TRI TOGETHER' in bold white letters.
A chart showing the current position of different Akron Zips sports clubs based on community focus vs. individual focus, and novice vs. advanced training, with logos of the clubs at the bottom
A performance or goals chart with axes labeled 'Focused' to 'Community' horizontally and 'Beginner Friendly' to 'Advanced Training' vertically, with four colored dots representing different sports clubs.
Survey results displayed with three bar charts showing current experience levels for swimming, biking, and running, with categories of beginner, intermediate, and advanced.

12 Literary Arts | Cleveland Foundation

East 66th Street Project

Breathed new life into the City of Cleveland by revitalizing the East 66th Street Corridor. We formed collaborations with over 20+ organizations and departments to bring this dream into reality. As the Chair of the Committee I was responsible for budgeting $25,000 to utilize for various efforts including events, marketing, outreach, and more. Below is an extremely brief sample.